Listening

When I think of advertising or public relations I think of persuasion, trying to use the right words to make things swing my way. But what I have learned is that listening is actually more important then talking. When trying to sell something or persuade someone, sometimes I think that I need to make a good argument and find the best words. This is true, but only to a point. When you listening to a person, you can find your argument that you need, and you will be able to find a way to satisfy both parties.

Jeffery Gitomer, author of the "Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others", talks about the importance of listening, and how listening plays a big role in persuasion. Part of persuading people is knowing what they want. If you don’t know the main goal of a person, then you will never reach an agreement. By listening, one will be able to know what the other person wants. By listening a person will be able to know the motives of the other person and what makes them tick. Finding these things out are important because the perfect persuasion argument can be made. Listening will give the key to what the other person feels they need, and a persuasion plan can be made to satisfy your needs, and the needs of the other party.