Online advertising can be very effective when done right. Bruce Brown, author of "The Complete Guide To Google Advertising" teaches us how to generate website traffic with and without Google for your business. he firsts suggests that a person should “approach your local chamber of commerce and request that they write a short article about you and your business; even if you are an online-only business.” By doing this, people will see the article, and will hopefully spark an interest to take people to the website.
Second, a person should “offer to be a speaker at a seminar or lead a workshop in their area expertise.” A product or service can be sold easier when a person that is an expert on it, talks about it. By giving a workshop or a speech, the expert will be able to show the public what is so important about the product or service, and then send them to the website to learn more.
Third, the person should then “follow up any correspondence or phone calls from the media with a letter or phone call.” When following up, a person should leave there URL, by doing this, the media will be able to see the website, and more traffic can be generated.
Forth, “Share our knowledge by writing articles and professional opinions for online publications and upload them to automated, e-zine syndication sites.” By doing this, one will be able to spread their expertise on the product and service online, which can spread and generate traffic to the website.
Fifth, Develop “tactics to make media exposure and coverage work for you.” Media exposure has to be worked for. One can gain media exposure by networking, and meeting people that will be able to help promote the business.
Sixth, “keep in mind that most columnists will give their e-mail address in their byline.” Email the columnist and tell what you liked about the article and offer your expertise with your URL attached. This way you can be seen as an expert and not just a person promoting a website or a business.
By doing these six things, ad person will be able to have more website traffic and advertise their business.
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