When I think about PR writing, I think about one thing... a press release. Signing up for this class, I thought that is what we would be doing, practice writing many press release's. Boy was I wrong.
PR writing is so much more. Just from working on this team project (GO TEAM PENTAGON SOLUTIONS!) I feel that I have become exposed to many other facets of PR writing and planning. I feel a bit over whelmed by all that it in-tells, however, my view of a PR professional has expanded.
As I learned in a previous class, the means that the message is communicated is just as important as the message content itself. Don't get me wrong the content is the KEY to the effectiveness of any PR campaign, still, the means it is used to transmit is the ENGINE. In this new age of technology the means now goes far beyond newspapers, direct mail, advertising or public speaking. PR writing can include Twitter, text-messaging, blogging, Facebook, websites, YouTube, MySpace (someone, somewhere might still use this) and so much more.
The internet has revamped the way news releases are written. Companies like Google News, Yahoo News, MSN News, and AOL News regularly write news releases merely to be included in online databases.
In a article by Prentice Hall it states that "Social media news releases are also designed to reach non-traditional journalists such as bloggers and podcaster."
Remember, when conveying the message through the internet, be brief. According to Prentice Hall, reading on a computer screen is more difficult and tedious than reading on paper.
As we start into our professional careers, I am excited for what new possibilities we have to CONVEY the message and look forward to the new digital developments that will continually change how a PR professional communicates.
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