Doritos

I am sure that everyone in class knows about the Doritos' PR campaign and advertisements that have been a success for the past 5 years. The superbowl commercials that have been shown especially in the 2007 superbowl have been a staple to Doritos success. They did not just make commercials or portrayed themselves in a positive way, but they gave everyone something to look forward to. Most people who watch the superbowl watch it for the commercials instead of watching the game. Doritos is a big part of this social movement where commercials are becomeing more popular than the game itself. According to Ogilvy.com's top PR campains of the decade, Doritos was chosen as number one because they created a social change. Doritos made the splash of the decade in 2007 when they garnered 1.3 million media impressions. According to the IRPA (International Public Relations Association) Doritos created an online community of over 1 million and made a 12% leap in revenue the next year. Doritos did everything right in their effort to reach their target market of consumers between the ages of 18 and 45. They used ads that people can relate to in order to reach their audience. By using comedy, the idea of "Crashing The Superbowl" became the theme and put Doritos on the top for the time being.