The Journey of Branding in PR

Recently in my persuasion class we were talking about branding and how it has moved from identifying a product to an emotional connection. Because we live in such a saturated world, we cannot simply rely on those traditional forms of public relations and advertising we must push the envelope. We need to connect with our audiences, engage all five senses, take them on a journey, and invite them to a lifestyle they have always longed for. We have the power to create the world in which we wished we all lived in. How exciting, cutting-edge, exhilarating and terrifying! There is a lot of pressure involved in creating someone’s fantasy. However, I think that is exactly what drives us to do what we do best is the rush of adrenaline you get when you know you created something that a customer has only fantasized of. We get to make people’s dreams come true! Art Challis really made me think about why this is the career for me and as he was speaking I realized it is because I love to push that envelope. I want to create that experience for people. I want to be the one that takes a company from a business to “an experience”. I want to be the driver on this journey!  PR professionals are not the norm, we are the exception. We do not live inside the box, we draw new ones. We do not settle for good, we strive for perfection. That is why we are all here and that is exactly why we will all be the future of this profession.