RADIO FACT SHEET

I work for Canyon Media as an account executive for 6 radio stations in Southern Utah. Account Executive is simply a glorified phrase for a sales person. This past week I have been gone for a week long work presentation. During the week, I was emerged in radio facts. Having talked with many business owners about radio, I have come to realize that there are many misconceptions about radio. Wanting to practice my PR Fact writing skills and to set the record straight about radio, here is a RADIO FACT SHEET:

• Radio reaches 93% of all adults each week.
• Radio reaches 94% of college grads age 18+.
• 96% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
• Radio reaches 233 million listeners over the course of a week.
• 62% of shoppers are listening to the radio an average of 14min prior to shopping
• 63% of American adults listen to the radio every day.
• Radio reaches 85% of likely voters.
• The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The internet, newspapers and magazines are all under 200 hours per year each.
• Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.
• Radio Advertising used in conjunction with internet marketing raises the return on investment 4.5 times more than just using internet marketing only.
• Most radio ads generate emotional levels equal to or higher than T.V.
• Radio listeners believe that radio and its advertising are more relevant to them than television or newspapers.